Colour FlyersAfter many years working at my local gym as a personal fitness trainer and instructor I recently decided to go it alone and setup my own business as a personal trainer. To help me find new customers and clients, I looked into different ways I could promote my business. I thought of online marketing through my website, placing adverts in newspapers and also having some
Colour Flyers printed to put up around the local area and more specifically in sports clubs, gyms, health centres and sporting goods stores. The
Colour Flyers had to be A4 size and really bright and colourful so they could be easily seen. I also needed to have all my necessary contact details on the flyers as well as making sure I listed all the products and services I offer such as fitness training, weight loss and nutritional advice. I contacted a local printing firm and witthin two days my
Colour Flyers arrived so I set about putting handing them out all over the local area.
I believe that everyone understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It?s been said that fully 85% of your success in life is directly related to your ability to effectively work with people. So I wanted to pass on a little tip that will make all your dealings with clients or co-workers much more effective.
It?s laid out in Dale Carnegie?s great book How to Win Friends and Inflluence People (definitely recommended reading). If you ever asked someone their ?favorite subject?, you?d hear answers in a few categories. Most individuals we?ve met will respond with something either in the category of an activity (reading, sports, fishing, etc.) or their relationships (kids, grandkids, etc.) and neither of those are the real answer. The real answer- without exception- is that everyone?s favorite subject is THEMSELVES! By default, everyone is much more interested in their own life and their own day than anyone else?s- and that?s OK. I?m not saying that everyone is or should be totally self-centered. I?m saying that in your dealings with other individuals, you MUST understand and respect this principle. The more you can ?put yourself in another person?s shoes?, the better communicator you?ll become. Three tips on how to do it:
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