Too often we small business owners get caught up in our day-to-day bottom line, and miss the needs of the community outside our door. By doing this, we miss an opportunity to include ?socially responsible marketing? -or sponsorship- in our yearly promotional plan. Sponsorship is a perfect collaboration, considering the similarities that entrepreneurs and non-profit organizations have in common. We are value-driven, highly motivated and creative risk takers, results-oriented and close to our clients. With this in mind, consider exploring sponsorship as a humanitarian duty, first and foremost, as well as an investment. This is a business investment or partnership between two parties, who work together for muttual benefit
GreaseMy brother is a mechanic and, although he is very happy in his job which the whole family are very pleased about, my mother finds it very difficult because he always comes home covered in
Grease from the cars. Obviously, there are a lot of other stains as well on his overalls but my mother says that it is the
Grease that is really difficult to get out in the wash. She is constantly going on at him about it and, although we all think it is ridiculous as he is bound to get
Grease on his clothes in a job like that, she takes no notice of any of us and carries on scrubbing at his overalls. I took her to one side the other day and told her to leave his overalls alone. I had been to see my brother at his work a couple of days before and what struck me was that the other staff were quite happy to work in ddirty overalls. I told my mother this but she would not hear of it and said there was no way she was going to send my brother to work in dirty clothes. I think he is just going to have to put up with my mother`s eccentricities if he wants an easy life! Either that or leave home altogether!
