Play That Voice Mail Again, Sam!
By Dr. Gary S. Goodman - 1/4/2008
You?re in the middle of negotiations with a prospective client and your first impulse is to run to answer any and all of his phone calls. But check that. You may be better advised to let his call drift into your voice mail system. Don?t get me wrong; you?re not playing hard to get, and you?re not lo...
How Can All the Radio Stations Be #1?
By Nancy Fraser - 1/4/2008
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don?t know who to believe? Most of them probably are #1 so believe it or not, they aren?t lying to you. The question is, ?What are they #1 in and is it a group of ears you want ...
Link Exchanges
By Matt Colyer - 1/4/2008
Should link exchanges be used? What are link exchanges? Do they really work? These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say. Link exchanges are sites that help w...
The Benefits of Hiring Forum Posters
By Ron Swerdfiger - 1/4/2008
There are many business benefits to be realized by including a forum on your website. A forum is an area where individuals can converse on a regular basis about different topics and ideas as well as discuss your services and products. Of course, you can have different threads and decide more or less...
Interview Tip: Have A Sense of Urgency
By Carl Mueller - 1/4/2008
Having a sense of urgency is the best way to manage your job search. Timing is everything and this certainly applies when searching for a job. Sitting back and waiting for a job to land in your lap is not going to happen. You can?t afford to wait for things to happen because chances are that once yo...
A Lesson in Branding from Paris Hilton
By Dina Giolitto - 1/4/2008
I have never been a fan of Paris Hilton. I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank." I saw Paris condescend to the working class farmers of America, and I didn`t like it at all. ...
Website Development and Promotion Tips for Internet Marketing at Home
By Gary Tice - 1/4/2008
Managing your online business from home is a great way to be more
involved with your family and handle your business when it suits you.
However, there is are things you need to know in order to work from home and make the most of your online business. Basically, if you are making
money online you...
Should You Make A Career Decision Based Upon A Career Quiz?
By Brian Fong - 1/4/2008
Q. I`m about to graduate High School and I don`t know what I want to be "when I grow up". Do you think that a career quiz might help me decide? A. Yes, yes, a thousand times yes! But maybe not for the reasons that you think. You see, as the great Quizmaster, I`ve found one thing to be true: A career...
Targeted PPC Advertising
By Marcus Peterson - 1/4/2008
A successful marketer plans his work by understanding the needs of a selected group, as his/her products/services would not satisfy the needs of all the people. In brick-and-mortar businesses, this would be the segmentation. The same principle applies in e-marketing too. Before selling, the marketer...
Craft Marketing Questions That Pull Clients In
By Fabienne Fredrickson - 1/4/2008
Do you dream of picking up the phone and hearing the person on the other end of the line say, ?Hi, you don?t know me but I?d like to work with you. Here?s my credit card number. When can we start?? You might laugh, but isn?t that what we all really want, deep down? Well, the good news is, it?s total...
The Marketing Secret Every Child Knows
By Steve Conn - 1/4/2008
Little Kids Ask Until They Get What They Want. Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I`ll be good for a whole year. I promise. Just give me a dollar. I won`t ask again for a long time. Pleaseeeeee! Regular, repeated mailings are the ...
Creativity and Innovation Management :- Thought Leadership
By Kal Bishop - 1/4/2008
Leadership is only sustainable when leaders consistently come up with good ideas ? when they are dependable thought leaders. It follows then that leaders would be more effective if they knew how to manage creativity and innovation. Some of the tools for effective creativity management include: a) De...
Determining Visitor Types
By Susan Friedmann - 1/4/2008
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself...
Deceptive Marketing and Procrastination
By Peter Green - 1/4/2008
Procrastination is every marketers worst nightmare. This applies on three fronts. Firstly how many times have we waited to see how
a company or product sells before joining? There is a very fine line between researching the background
history of a company before joining and should I join or not! B...
Ten of the Most Famous Diamonds and Who Owns Them
By Kathy Burns-Millyard - 1/4/2008
There are more than three hundred fifty named diamonds famous for their histories. The Cullinan, is the largest cut diamond in the world. It was found in South Africa and was named for the owner of the mining company. The Cullinan diamond was 3106 carats, and was cut into 105 stunning diamonds. The ...
Temporary Employees and Operational Problems; Your Use of Temps Might Reveal Warning Signs
By Jeff Simon - 1/4/2008
A recent Washington Post article, described the life of temporary employees working at an automobile plant in Kentucky. Working at a fraction of what permanent employees make at the plant, some employees had been working as temps for extended periods, as long as three or four years, when early indic...
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
By Scott Bywater - 1/4/2008
FACT: Most people don?t spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline. Why? Because if the head...
Selling Photos Locally (5)
By Keith Jones - 1/4/2008
As Selling stock photos is a long term investment,you`ll need an instant income.
You can make quite a lot of cash photographing local events,parties,functions
and of course weddings and Christenings.
(I even photographed a funeral once - by request !)
Portrait and child photography is fairly lu...
Accepting Responsibility for Your Sales Success
By Dave Kahle - 1/4/2008
That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. That is that our employees need to continually change their behavior to adapt to the world around them. My work of helping com...
Gaming and Entertainment Industry Destroyed by Hurricane Katrina
By Lance Winslow - 1/4/2008
Due to the catastrophic affects of Hurricane Katrina there will be about 3 million people migrating to other cities? Where will they go? New Orleans had 1.3 million people in the surrounding area. There are few homes left, few jobs until relief efforts and rebuilding gets going. There will be need f...
Are You Attracting or Repelling Prospects?
By Jeanna Pool - 1/4/2008
There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing. You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business g...
Don`t Hire Squirrels to be Your Top Dogs
By Linda Henman - 1/4/2008
Bad hiring decisions cost organizations, both in dollars and lost opportunities. But getting the right people in the right places doing the right thing is not easy. It requires painstaking efforts and objective information. Mergers, acquisitions, downsizing, and growth all require an unprecedente...
Innovation Management ? Producing Great Products, Motivation
By Kal Bishop - 1/4/2008
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...
Successful Tendering - There Are Many Solutions
By Mel Dunn - 1/4/2008
There are many solutions for a great tender submission. One of the great mysteries of the ?open? competitive tendering process is that each
of us has experienced defeat. What mystifies us is that there must have been a
mistake ? we had the best solution. Of course we did. So did the other three...
Marketing For Just Cause
By Harry Hoover - 1/4/2008
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of...
Alice In Wonderland - A Parable for A Business Plan
By Larry Galler - 1/4/2008
Remember reading ?Alice in Wonderland?? She asks the Cheshire Cat, ?which way I ought to go from here??
?That depends a good deal on where you want to get to,? said the Cat.
?I don?t much care where,? said Alice. ?Then it doesn?t matter which way you go,? said the Cat. Alice was floundering because...
5 Easy Ways to Save and Build Wealth
By Cindy Morus - 1/4/2008
1. Pay off high-cost debt. The best investment most borrowers can make is to pay off consumer debt with double-digit interest rates. For example, if you have a $3,000 credit card balance at 19.8%, and you pay the required minimum balance of 2% of the balance or $15, whichever is greater, it will tak...
The Best Website Traffic Sources
By John Iacovakis - 1/4/2008
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks. Free Clas...
Blame Culture Blues - How the Language of Blame Manifests Organisational Underperformance
By Stuart Avery - 1/4/2008
If you have ever worked within a large organisation then you are sure to have heard the term `we will not have a blame culture` at some point. However the sheer fact that this statement can be made is an indication that a blame culture already exists. Where the statement `don`t think of the colour b...
Itchin` For Some Nichin`
By Ken Nadreau - 1/4/2008
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Namely, to learn something or to buy something! The trick, for a salesperson, is to find out what it is ...
Branding Fiasco -- Better Be Who You Say You Are!
By Eileen McDargh - 1/4/2008
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent ?experience? and you?ll see what I mean. Here?s the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None...
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
By I-key Benney - 1/4/2008
What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that. Most people desire to receive, but never give! You can increase your marketing exposure effortlessly by
placing your ad on free stuff, then allow other people to
give it away. The more people that giv...
What`s Your NICHE Market ? III ?
By Gillian Tarawhiti - 1/4/2008
What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers! Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality...
The Importance of Security Cameras
By Damian Sofsian - 1/4/2008
Given the recent terrorist attacks, security cameras have taken on a whole new meaning in the 21-st Century. Previously, the thought of security cameras recording and keeping a record of people?s activities were met with strong resistance as a harmful intrusion on our freedoms. How could we allow an...
How Many Megapixels Do We Need?
By Charles Kerekes - 1/4/2008
Are you having megapixel envy each time you walk by the camera section of your favorite electronics store? So do I. But, do we really need more and more pixels? The answer depends on what we intend to do with the images.
First, a quick definition of megapixel:
Megapixel is a technical t...
Increase Your Sales By Following-Up
By Joe Love - 1/4/2008
The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the part of the company...
How Exhibitors Can Move More Attendees Closer to Buying
By Kare Anderson - 1/4/2008
Q. What`s the single, biggest change exhibitors can make to move more prospects
closer to a buying? A. Exhibiting firms can make their most credible, "main differentiating benefit" the
most obvious, prominent (aka BIG) message in everything they display, give away, or
discuss. Problem: Exhibiting...
Your Roadmap to Success
By Laura Brooke-Smith - 1/4/2008
On a scale of one to ten, having a good business strategy rates about a fifteen! Creating a strategy can mean the difference between you working 60 to 80 hours a week all year long -- and then breaking even, or worse, losing money. A plan is your roadmap; you would rarely take a road trip with no pl...
Time Management and Team Development - The Yes and No of It
By Martin Haworth - 1/4/2008
Sometimes. In fact making some small changes to the circumstances when we use these two little words, can make all the difference. And it takes practice. Saying `Yes` More... ...brings help when we are offered it. How often have you turned down support, because it felt ea...
Resume Writing Tips & Ideas
By Joshua Nay - 1/4/2008
Make sure that your resume is up to date with your latest
job experience and educational accomplishments.
Have a friend or relative evaluate your resume to see if it
is clear, consistent, and fairly represents your skills and
experience. Is your resume in a high impact format? Be sure to do a s...
How to Keep Customers
By Alan Fairweather - 2/8/2007
Who was it that said - "The customer is always right"? Well for those of you who can`t get through the day without knowing, it was H Gordon Selfridge, the founder of Selfridges`s department store in London.
The question I want answered is; did he ever work with customers on day-to-day basis and i...
Five Secrets to Becoming the Perfect Employee That Everyone Wants - Part One
By Ed Sykes - 2/7/2007
With ever increasing deadlines, decreasing resources, and changing workplaces, sometimes it can be challenging to be a good employee, much less a perfect employee. The employee who can rise above the everyday problems and embrace challenges will be the person that every employer wants.
The followi...
Ideas For Small Store Owners
By Jodie Deen - 1/30/2007
Just when you thought you had run out of things to try, here are five ideas to customize and apply in your store to increase sales and gain the edge on your competition.
1. Animate your window display.
How often do you change your window display? Once a month? Once a week? Try changing your wind...
FOREX: What Is It And How Does It Work?
By Frederic Madore - 1/27/2007
The Foreign Exchange market, also referred to as the "FOREX" is the biggest and largest financial market in the world. It has a daily average turnover of US$1.9 trillion- just imagine that amount of money! Don`t you want to join this trillion-dollar industry?
FOREX is the simultaneous buying of on...
Business Branding
By Nell Taliercio - 1/20/2007
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business br...
What?s Fibonacci Forex Trading?
By Adrian Pablo - 1/19/2007
Fibonacci forex trading is the basis of many forex trading systems used by a great number of professional forex brokers around the globe, and many billions of dollars are profitable traded every year based on these trading techniques.
Fibonacci was an Italian mathematician and he is best remembere...
10 Questions: Do You Have What It Takes?
By John Assaraf - 1/29/2006
Do you have what it takes to be really successful?
Have you ever thought about what you must be prepared to endure and do in order to be successful in business or your career?
I think I have been asked at least 5,000 times what it really takes to be successful in business, so I jotted down 10 ques...
FOCUS on Your Business Program. Power of FOCUS.
By Raymond Johnsen - 1/20/2006
If you are anything like me, you probably find yourself often thinking of new projects to start, new things to achieve. I did that in my beginning on Internet. That in itself is very beneficial and indeed a required ingredient for success. The trick is to know where to draw a line.
The trap I kep...
Building A Sales Force That Pays For Itself
By Willard Michlin - 2/10/2005
The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that causes the employing company to expand through increas...
Articles That Sell: Use The Best Kept Secret Of The Internet To Promote Your Business For FREE!
By Bonnie Jo Davis - 2/10/2004
The power of the Internet as a marketing tool for small business owners cannot be overstated. However, developing a web site is only the first piece of this intricate puzzle. Driving traffic to your site is an ongoing, arduous process ? one that is most effectively achieved when you employ multiple...
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