As marketers and business owners, we?re always looking for ?the next big idea or strategy? to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies. For example, Stephen Covey?s New Yo...

Podcasting is the wave of the future and a current craze on the internet. And really, they`re nothing more than mp3 files that people, known as podcasters, record and make available for download on their own terms. The biggest misconception is from the term pod. The fact is you only need a computer ...

Fast Relief for Sarbanes Oxley Section 404 Compliance Section 404 of the Sarbanes-Oxley Act requires management to confirm the effectiveness of their IT and financial controls in an "internal control report", which is contained within the annual report (10-K) issued to the public. But what ex...

There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!) I encourage you to try reaching some of that audience with targeted e-mail marketing. If you`ve never tr...

Today, there are situations when we actually add a ?middle person? instead of eliminating one for increased service efficiency. If it?s cost-effective and demand is high, then proper market positioning will make it a worthwhile endeavor. For example, my sister just informed me of a food delivery ser...

In today?s highly competitive economy, it is difficult to maintain a significant market advantage based on your professional skills alone. Developing a trusting relationship with your clients is key to your success. No matter what business you are in, the most powerful value-added you can contri...

You cannot fail when you give more than 100 percent. In whatever endeavour you are doing, always give more than one hundred percent. You will find that whenever you do this, your rewards will always be far greater than the extra effort you expended. Some people refer to this success concept as going...

This article reveal the same techniques that many Internet marketing experts uses every day to make millions of dollars in profits - no kidding! In my own opinion it is the most profitable and powerful concept ever used on the Internet field. So, stay close and read it carefully. Joint Venturing rep...

Effective business promotion is more powerful than advertising. Using golf is one the best ways to increase your business and personal success. Playing golf is the foundation for networking and recruiting. Think about the relaxed atmosphere a golf course provides. It is surely not an office environm...

What is Public Relations

The difference between Public Relations PR and Advertising is simple, you pay for Advertising. The definition of Public Relations is `Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding betwee...

In a competitive world with the need for businesses to be more streamlined and productive a company can often find itself with a workforce working under pressure resulting in low moral and high staff turnover. The benefits of a company having a highly motivated workforce can be considerable and the ...

SMS is good for: ? Short lead times and immediacy
? Cost effective personalised communication
? Ongoing 1 to 1 relationships
? Automated data capture and compliance
? Direct revenue and uplift opportunities Basic Rules for SMS In addition to permission, there are five key elements th...

Do you ever feel that when you are doing direct sales you find yourself not getting respect from the local businesses? They are busy and you are an interruption of course, yet at the same time, it does slow you down. Smart direct sales marketers carry clipboards into offices to sell and take orders....

How well do you know your community? As business owners it is essential that we know our communities intimately. Have you ever made the effort to learn more about your town; Do you even know where to look. Lets discuss some ways to gather intel for your community based marketing efforts. First you n...

All of life can be stressful at times but sometimes things occur that create extreme stress. We might include divorce, loss of a loved one, physical illness, financial collapse, mid-life crises, natural disaster, depression and anything else that takes us far beyond the usual levels of life`s hardsh...