5 Ways to Encourage Impulse Purchases
By Bobette Kyle - 1/4/2008
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying two bright yellow cylinder-thing...
Let Your Best Brand Ambassadors Speak!
By Rod Whitson - 1/4/2008
As professional communicators, we are taught to control the message, limit the spokespeople to those trained and credible enough to deliver our carefully crafted corporate message. But blogs have changed this. While not for every company, blogs are an incredibly powerful communication tool when put ...
The Narcissist in the Workplace
By Sam Vaknin - 1/4/2008
To a narcissist-employer, the members of his "staff" are Secondary Sources of Narcissistic Supply. Their role is to accumulate the supply (in human speak, remember events that support the grandiose self-image of the narcissist) and to regulate the Narcissistic Supply of the narcissist during dry spe...
Difficult Relationships at Work - Dealing with Workplace Conflict
By Charlotte Burton - 1/4/2008
Difficult Relationships at Work - How to Influence the Uncooperative We rely on and spend more time with our colleagues than with most other people in our lives: yet we frequently experience conflict at work. This is a problem that is beginning to be recognised, but it is still not being dealt with...
Knowing Your Customer Is The Key
By Matthew Tibble - 1/4/2008
Without doubt, understanding what a customer?s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number...
Let`s Build Cell Phone Booths!
By Dr. Gary S. Goodman - 1/4/2008
At every few corners in major urban areas, you used to see phone booths. Before cell phones, they served a significant purpose, of course, providing telephone access to the multitudes. But now that they?ve been disappearing, they?ve taken more than dedicated phone lines with them. They?ve removed a ...
It`s CNN! They Want To Talk To You!
By Rudi Goldman - 1/4/2008
Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be ca...
How to Get Started on Your Marketing Plan
By Bobette Kyle - 1/4/2008
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc). Internally, the amount of i...
The Underlying Belief System
By Oyvind Hennum - 1/4/2008
Many of us do not consider the underlying belief system about money to be of any importance. You think it does not matter, because what matters is what you do now. Right, at one level, but not complete. All ideas that we have learned about money in the past are colouring our actions today. These are...
Five Facts You Must Know When Changing Careers
By Theresa Castro - 1/4/2008
Too often in life, we fail. We fail not because we set our goals to high and miss achieving our aspirations. Instead, we fail because we set our dreams too low and we achieve them. If we achieve what we set out to do then how is this considered to be a failure? Failure occurs when we are not ful...
Collections Management
By Steve Austin - 1/4/2008
How long does it take your customers, clients or patients to pay you for the products or services you have provided? Have you developed a consistent collection management program? Your answer to the above questions is a leading indicator as to how well you collection management is. Sending an invoic...
Are You Ready For Undesired Events?
By Roy Chan - 1/4/2008
Planning for the undesired, accidents and possible unknowns in life.
Recently, a remote friend of mine died during an accident. I don?t feel particularly sad, but I was shocked to know because the scenario was quite dramatic. Whose responsibility is this when accidents happen? A more appropriate q...
1,000 Details Make The Difference!
By Dr. Gary S. Goodman - 1/4/2008
I was doing an extensive consulting program for a major insurance company when I found myself saying, to the trainers I was training, ?A thousand details make the difference,? between producing outstanding success and marginal respectability. A thousand? Isn?t that overstating the case? Not at all. ...
How To Get Your Visitors To Tell A Friend
By Dawn Gray - 1/4/2008
Does your website offer visitors a quick and easy way to recommend it to a friend? If not, you`re missing out on a potential gold mine of free traffic. The benefits: - Automated website promotion. You set up the program and your visitors do the work of promoting your website for you.
- You ...
The Red Phone - Management Consulting in 30 Seconds or Less
By Joey Robichaux - 1/4/2008
Modern business faces complex problems; management often calls upon highly-specialized consultants to help them address these difficult problems. If you`re ever called to help identify these most pressing issues, one of the easiest and quickest ways to start is to talk about the "Red Phone". You kn...
Free Radio Publicity for Marketing-Minded Financial Planners
By Ned Steele - 1/4/2008
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers. Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in...
The Finite Element Method: A Four-Article Series
By Steve Roensch - 1/4/2008
FINITE ELEMENT ANALYSIS: Introduction
First in a four-part series Finite element analysis (FEA) is a fairly recent discipline
crossing the boundaries of mathematics, physics, engineering
and computer science. The method has wide application and
enjoys extensive utilization in t...
Seven Tips To Get Your Press Release Noticed
By Danielle Hollister - 1/4/2008
If you`re seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning. You`ve probably spent considerable money to get to the point of your grand opening or new...
How to Enhance Quality in Your Business
By Abdallah Khamis Abdallah - 1/4/2008
Every business must strive to provide quality products and services to customers. To achieve that objective the company must draw well thought out policies and procedures to ensure 100% achievement of the targets. Here are some tips to ensure that your business attains and enhance quality: Document ...
Strategic Outsourcing: Testing the Outsourcing Waters and Staying Afloat
By Jenne Wason - 1/4/2008
Before Gertrude Ederle began her historic swim off of Cape Griz-Nez, France, she
underwent extensive training for endurance and technique?even though she was
already an accomplished record-breaking swimmer with Olympic medals to her
name. Outsourcing IT may not garner the same attention as being ...
The Up and Coming Small Business Trend for 2006: Teleconferencing Networking
By Leanne Hoagland-Smith - 1/4/2008
According to the U.S. Business Administration in 2003 of the 5.7 million American businesses, 99% are considered to be small businesses with less than 500 employees. Small business owners continue to grow at a phenomenal rate. Many business strategies are employed to grow sales including: Search Eng...
10 Tips for Tantalizing News Releases
By Marisa D`Vari - 1/4/2008
Want to get radio interviews and coverage in print publications to sell more books?
Master the art of writing magnetic media releases
that attract attention of editors and publishers.
A media release (which also goes by its former
name, the press release) is a one page, do...
How Effective Customer Surveys Will Help Innovate Your Business
By Marc Gamble - 1/4/2008
Have you ever wondered why the phones aren`t ringing the way they should? Or maybe sales are flat and you`re not achieving the revenue and profit targets you set for your business.
There`s one sure-fire way to uncover the problems to get your company back on track. The answers are right in front...
Publicity Won`t Thrive on Press Releases Alone
By Ned Steele - 1/4/2008
Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media. But you can`t build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper. You may think that your press rel...
Top 7 Psychological Triggers For Unlimited Sales
By Carl Cholette - 1/4/2008
Did you know that there are specific psychological triggers
you can use to influence the decisions of peoples and persuade
them to buy what you are selling? By knowing and using these psychological triggers you will
have an edge on your competitions and make more sales in the
process. Here are 7...
Your Interview Questions Are a Serious Matter
By Peter Fisher - 1/4/2008
Of course interviews are mainly about you answering the questions they put to you, but at the end of your allotted interview time, the questions that really matter most are yours. You should hope to hear the interviewer ask you: ?Have you any questions?? But even if they don?t ask, you should grasp ...
Busy, Busy, Busy Time of the Year
By Brenda Hoffman - 1/4/2008
As a single mom and full time student myself, I find this to be the busiest time of the year for me. Add onto this the fact that I homeschool my daughter and you`ll find that I, like the majority of others that I know, am having a difficult time balancing my family`s varying schedules. I would even ...
Manage or Lead ? Why the Difference Matters and What to Do About That Difference
By Kevin Eikenberry - 1/4/2008
Many books have been written about managing people, and an equally large number have been written about leadership. Some use the words manage and lead interchangeably, and some talk about the differences between the words, building a distinction based on style or behaviors. With all due respect for...
Direct Marketing Strategies for Holiday Email Promotions
By Richard Cunningham - 1/4/2008
Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Fu...
Economic Survival In Uncertain Times With Retirement Looming Ahead
By Brian Botta - 1/4/2008
Will it be inflation or deflation as the major trend for the coming decade? What about Peak Oil and the skyrocketing cost of energy? Will the Dollar continue to do well, or will it finally collapse under the weight of the twin deficits? Better yet, how is one to plan for financial security in the ...
Direct Mail Response Rates Mislead if You are Careless
By Alan Sharpe - 1/4/2008
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn?t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much. Direct mail response rates only tell you part of what you need to know. They tell you...
Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product
By I-key Benney - 1/4/2008
If you have a website promoting any product or service,
you can generate more sales by increasing its perceived
value. Here are a few smart ways to do that: 1. Sell your product at a higher price. This increases
the perceived value because people usually associate
the higher priced product as being...
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
By I-key Benney - 1/4/2008
If you knew these 10 high impact insider?s hidden psychological
triggers and plug them into your Ad and website content,
you can empower them and ignite a tornado of sales at your website. Read, understand and use them and burst open the floodgate of sales. Here are they: 1. Most people want to win...
Have You Captured Me Today?
By Alexandria K. Brown - 1/4/2008
There are many Web sites I visit every day and will probably never return to again. It`s not that I didn`t like the site, or that I wasn`t interested in the topic, services, or products offered. It`s just that I wasn`t ready to take action right now. So I clicked away and will probably forget about ...
25 Ways To Get More Business
By Paul Lemberg - 1/4/2008
Complete Article with Resource Box at end:
Need more business? Who doesnt?
Thankfully, new business is pretty easy to get, but you do have to do something to get it. Usually something you aren`t currently doing. Here are 25 ways you can bring in more business, and if you do things ri...
Business Cards: Why Waste Valuable Space?
By David Broome - 1/4/2008
So many business people neglect this valuable asset that may be used for a multitude of messages. Don?t fall for the trap of supplying a ?scribbler? for others that virtually guarantees your card will be in the ?round file? sooner rather than later. Remember it is your card, why not put it to good u...
Planning and Evaluating Marketing Programs
By Bobette Kyle - 1/4/2008
Measuring and understanding your Website`s success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results. By "connecting the dots" between your marketing programs and end results, you can improve pe...
Thank-You Notes: Your Thoughtfulness will be Rewarded
By Bonnie Lowe - 1/4/2008
I get asked these questions over and over: "Should I send separate thank-you notes to everyone who interviewed me? Can I just send one thank-you note to the hiring manager and ask him/her to thank others involved in the process?" The answers are yes and no, respectively. Send a separate thank-you no...
Innovation Management ? the power of decision makers
By Kal Bishop - 1/4/2008
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea sel...
What Do We Need To Change?
By Peter Hunter - 1/4/2008
In order to create a performance improvement we have to do something different from what we do now. If we don?t do something different how can we possibly expect to make a change? The first problem we have is finding out what the thing is that we need to change. Many management models have been tri...
Guerrilla Job Hunting Tactics
By John Dir - 1/4/2008
It is all out war in finding good companies to work for these days. As people scramble for an edge in winning out over other candidates, there are some rules of the hunt that are truly different. There are many articles and advisors who can claim professional expertise in what it takes to find the...
Promote yourself on radio for free
By Mark Barnes - 1/4/2008
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I`m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don`t need...
How to Get Your Consumer Invention to Market
By Joan Lefkowitz - 1/4/2008
So you have an idea for an invention? What do you do now? The most successful hair accessory in history, the TopsyTail, made 100 million dollars. This did not happen by miracle or chance. The key was a well-conceived and executed plan. Following an informed approach will help you turn your invention...
Online Transactions and Their Transparency
By Paul Bryant - 2/14/2007
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.
Looking at the various types of media, we realise just how large th...
FOREX: What Is It And How Does It Work?
By Frederic Madore - 1/27/2007
The Foreign Exchange market, also referred to as the "FOREX" is the biggest and largest financial market in the world. It has a daily average turnover of US$1.9 trillion- just imagine that amount of money! Don`t you want to join this trillion-dollar industry?
FOREX is the simultaneous buying of on...
A Simple Sales Strategy: Turn Customers Into Raving Fans!
By Tessa Stowe - 1/25/2007
What`s next after someone becomes your client? What`s next is to deliver on what you said you would, and more! As they say, "Under promise and over deliver." People expect you to deliver results. Surprise them by also going the extra mile over and over again.
As soon as you get a new client, thank...
Service Buyers and Product Buyers Don`t Seek the Same Yellow Page Information
By Lynella Grant - 1/21/2007
Yellow Page Directory Users Have a Variety of Motivations
For your Yellow Page ad to be effective, it needs to anticipate and answer the questions that customers have in mind. That`s what made them pick up the directory in the first place. What those questions would be differs for each directory c...
Why and How to Work with a Consultant
By Bryan Wilson - 2/5/2006
A good consultant provides specialist abilities and experience, innovative ideas, second opinions (reality checks), unbiased appraisals, and new approaches.
A good consultant will leave you with tools, plans, and materials, and will transfer knowledge and resources to help you use them.
Avoid maki...
Are You in Touch With Your Inner "M"?
By Donna Monday - 1/19/2006
"M" is for Motivation.
What motivates you to do a good job?
Is it a sense of achievement?
Recognition for a job well done?
Helping people?
Desire for responsibility?
Solving problems?
Making more money?
You should give some thought to what motivates you to do your job better and allo...
Overcoming Resistance
By Judith Richardson - 1/16/2006
Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is ?natural?; they contend that this resistance is inst...
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